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PhysicalReality

The essence of a consumer product is to give an experience, but requires the materials to make many replicas. The least resource intensive way to enable as many people as possible to benefit from an experience is to build something intended to be experienced by many people rather than a single person.

Physical Reality is a full body interactive immersive experience that offers participants escapism, agency and new and unusual sensation.

It is an experience designed using research into extreme physical thrill seeking. The four key elements of a physically thrilling and risky experience have been distilled into PhysicalReality.

Anticipation 

Anticipation through knowledge and awareness

 

Point of No Return

The agency of action - stepping over the edge

 

Unusal Sensation

Physically induced sensory change and exploration of new agency afforded by the experience  

 

Reflection 

Euphoria  / satisfaction / disappointment 

www.physical-reality.com

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